Physical Web Beacons are a new piece of open source technology. Unlike iBeacons they don't need a branded app to work, but instead broadcast a URL that appears as a notification and links straight to online content.
We've built our own platform and hardware, specifically designed to work in stores and venues, and we're giving it away to retailers and other interested parties.
OmniBeacons basically push a notifcation to a device without having to have an app installed. Notifications can link to any URL - that could be your app, your website or your Facebook page, a chatbot, a VR experience - literally any kind of web content. Our platform has a few special features that we've highlighted below.
Our solution uses a simple plug so it'll never stop working, and won't need batteries replaced like other beacons
What's better then one notification per beacon? That's right, three notifications per beacon - straight out of the box
Need to change where you're sending your customers on the fly? Well, you're in charge, change them when you want
Currently non-https traffic isn't supported on any other platform apart from ours, this means you can push anywhere
Want to know more about what you could do with a Physical Web Beacon, or need to understand more about the technology and usability of these new devices?
Then read on....
Does the answer to in-store mobile interaction come in the form of a new type of Beacon? Find out why we think Beacons will replace store apps and what they can bring to retail experience.
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Want to know more about how we built our Physical Web platform? In this piece we take you through key features and the technical advances we built into our hardware and software.
Read more now